About Course

This basic Digital Marketing course teaches you how to grow your online presence. You will learn to improve website rankings, create eye-catching content, run ads, and build your brand on platforms like Facebook and Instagram. It’s perfect for beginners who want to learn digital marketing and get real results!

What Will You Learn?

  • Basics of Digital Marketing and its importance
  • How to create and optimize social media profiles
  • Understanding SEO and how to rank on Google
  • Running successful ad campaigns on Facebook and Instagram
  • Content creation strategies for online growth
  • Analytics and performance tracking

Course Content

Search Engine Optimization

  • Introduction to Fundamentals of Search Engine Optimization
  • Importance of SEO and its Types
  • Understanding Search Engines and SERPs
  • Websites and SEO Strategies for Different Types
  • Off-Page SEO and Link Building
  • Backlinks and Their Impact on SEO
  • Keywords and Their Role in Rankings
  • On-Page SEO and Optimization Techniques
  • Technical SEO and Website Performance
  • Google Analytics and Tracking SEO Results
  • Google Search Console for Performance Tracking
  • Google Trends and Algorithm Updates
  • AI and the Future of SEO

Social Media Marketing

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